interesting would have thought they want to target X5 and Cayenne buyers

In this competition, I would give my voice either to Porshe or Land Rover but not to BMW. I don't like to see BMW here with its annoying (both interior and exterior) design, which they use almost for all cars in the lineup. It would be nice to watch a closer review of these cars by independent channel.

True, From a performance and handling perspective the Velar is inferior, but it’s the overal bigger car

If I wanted performance over everything else, I would go for a porsche with less seats. The Velar may not be a rocket, but it'll suit my needs in comfort.

Agreed, but also targeting the X4 and Macan buyers they want those who want something different from the current cookie clutter suvs in the market, and looking for iphonesque design. They are on point, for I fall in there.